When we began the CrossFit Hud journey in 2012, we were inspired by the high intensity, fast as possible, crush-yourself-workout approach that promised fast results and elite fitness.
What we found along the way is that being a CrossFit affiliate doesn’t tell our entire story anymore. Over a half-decade of experience and lots of education, we have evolved into more than just CrossFit.
We are heading in a new direction where CrossFit becomes a program – still affiliated – we offer and NOT who we are.
We decided to change the name to Motiv Athletics. And with this new name, we aim to make a real difference by giving people better options and better choices. We want to shift the paradigm, moving from the pure group model to a hybrid model (more on this later) where we can offer individualized and supplemental services to help people reach their goals.
Where’d the name come from? Motiv is from Motive, which by definition means – causing or being the reason for something. What’s your Motiv?
We are energized by this name change, and we will be focusing that energy on continuing to serve you the best we can: running a solid fitness program.